The holidays are upon us, and most businesses make more money in the last month of the year than they do any other month. If you own a business, or you work for a business, this is your opportunity to capitalize.

Pro Tip 1: The Loss Leader

What is a loss leader? A loss leader is where you sell a very well-understood product, but you sell it for significantly less than the price point the market would typically set. Essentially, you sell it at a loss. Why is this called a loss leader? The ‘leader’ part of it is that it brings (aka ‘leads’) people into the door. Most people realize that if you have a baby, you’re going to need to purchase diapers.

The highest percentage of the population who have babies, buy diapers. Sell ‘the thing’ that most people in your market understand what the price is, that almost all customers will buy so that you can bring them the door. If you have the cheapest diapers, shoppers are going to come in to buy those diapers from you.

On the other hand, shoppers might not know what the price is for all of the ancillary purchases they might make once they come into your store, regardless of whether you’re running a digital e-commerce store or a physical brick-and-mortar store.

Another product, nondrip bottles, for example, might have insanely high margins in markup compared to the diapers. And so trying to make one to two dollars more on the diapers, compared to making more money on the baby bottles, is where you can make up what you lost. But you make it up in significantly more profit and total units sold.

How do you use this for a Black Friday or a holiday promotion? Look at your list/inventory of products or services that you sell. So if you own a wedding business, there are different components to your services. For example, you may have a venue that you rent for receptions. That’s a component. You also have photography services, which is another component. You may rent out chairs, tables, linens, and flatware. You might offer DJ services, decorating, bartender services for the reception, and coordinator services for the wedding itself. There are multiple components to whatever it is that you sell, whether it’s services or products.

Many business owners might sell all these services as a bundle. It makes it challenging for other similar businesses to compete with you on price. But if you take out one of these services, like the wedding coordinator for example, and then announce that you’re going to make the wedding coordinator services 90% off. WOW! That’s a great deal.

Now you can promote this coordinator service at 90% off, which is what a Black Friday sale or huge holiday promo big bash would be. But your customers don’t just need a coordinator, right? They likely also need help with the food planning and working with a caterer, along with the other services you provide.

The main reason your customer came in doesn’t necessarily need to be the way you generate revenue. This is what the loss leader strategy is all about. This works for products, services, and even technology. Look at what you have, put it into an itemized list of all the products or services you could potentially market or advertise, and then peel off one of them for a loss leader promotion. This is often referred to as ‘splintering’ your offer. You then make an insane discount around that splintered product or service.

Even if you lose a little bit of money on this offer, you will make it up in the total amount of leads. The reason it’s so important to have a promotion going on during the holidays is that most businesses make more money in the last 45 days of the year.

That’s for two reasons. First, it’s because they advertise more. Second, it’s because people want to spend more. So if people are buying during that month, then that’s when you want to be selling even more.

Pro Tip 2: The Gift Card Strategy

What do gift cards have to do with Black Friday and holiday promotions? First, gift cards are one of the most lucrative products that you can sell. Did you know that Best Buy has an insanely low redemption rate? So when mom and dad get all the kids Best Buy gift cards, the percentage of people who actually spend the money is very low. Essentially gift cards are just a loan that a customer gives to a business. And the business just keeps the cash on their balance sheet, they can earn interest on those funds while they wait for customers to redeem it. And after a certain point of expiration, they can just keep all of the money without even providing any goods. People literally give you money for nothing.

If you have a brick-and-mortar location, you could offer $200 gift cards to your services; one purchase worth of services. So if you give out massages, or you have a membership to a facility, or you do cleanings, it doesn’t really matter what it is, but the gift card value is one unit’s worth. You do that dollar amount as a gift card.

The next step is to market to your existing customer and you say, ‘Hey, I’m selling these gift cards, but this offer is limited to two per person. Step three, you tell your customer that this is a $200 gift card, but you’re selling it for 90% (or perhaps 80%) off, whatever you choose.

So your $200 gift card is essentially $20, which is 90% off. Remember, you’re trying to get attention. Everyone else is doing Black Friday promos, and you need to break through the white noise. This is a great promotion. But here’s the catch.

These gift cards can only be used as gifts for friends and family, making them the ultimate stocking stuffer. You tell your entire client base that they can buy two of these gifts for other people and they get the credit for it being $200 because it’s a gift card. So imagine you open a gift and it says $200 on it. You’re both happy and impressed. The fact that grandma went to your business, she only paid $20 for it, but you don’t know that, nor do you really care.

The genius part of this strategy is that number one, this is an insanely good promotion. You’re going to get a lot of attention and a lot of people are going to want to buy it. Second, you’re actually going to get paid money for selling these gift cards. But here’s the secret. All of these gift cards represent NEW customers!

You’re going to ‘get paid’ to ‘get new’ customers. And you would probably give the services away for free anyway to get a customer. But rather than marketing and spending money to get someone to come in the door to try your stuff, you’re going to get paid to do it. Additionally, these are the highest quality customers because they’re essentially referrals. And referrals buy in higher rates of consumption.

The reason you limit 2 per customer is because it increases the perceived value. One of the important details to monitor is that when you make the sale, ask them who they’re going to give the gift card to, along with the contact information. You’re actually going to get these as leads. So, if for whatever reason, that person doesn’t redeem the gift card, you can follow up with the lead to bring them in.

And because you’ll have the contact information, you can do a three way intro with the customer who bought it and the prospect.

Limit this promotion to referrals of friends to prevent your customers from using the gift card for themselves, so they bring you more customers.

‘Executing effective marketing strategies is just like planting a tree. The best time to get started was twenty years ago. The second best time is today.’

Brian Webb

Pro Tip 3: High-Ticket Strategy

Look at the services you offer, and assess what the ‘ultimate’ version of your services might be; think 10X or 50X as expensive as what you would normally charge. (e.g. A complete transformation)

This works especially well with services. Let’s suppose that your normal client load is one hundred clients. You can’t manage more than that. Then, your marketing message identifies that you’re going to limit this promotion to 5% of your customer base. Whether you own a hair salon person, or you have a chiropractic practice, it doesn’t really matter. You set your limit accordingly.

Your marketing messaging says ‘Hey, I’m doing this ‘personal program’ that allows you to get more service.’ This might be 10X, 50X, or 100X of your normal price with massive scarcity. You limit it to 5-10% of your customers. Consider going with 5% if you’ve never done this before because you want to sell out. This is the entire point.

Perhaps the following year, you can bump it to 6-7% or so. If what you sell would normally be a $200 product or service, then your goal would be to sell an offer that’s between $2,000 and $20,000. This might sound like a huge price gap, and it is. But most customers are fractal. That means that it’s 80/20. 20% of your customers will spend five times more than the other 80% of your customers.

You can capitalize on that principle by making a product offer or a service package that people like that want to buy ‘because’ it’s scarce.

For example, if you have a hundred customers, and you sell five of those customers a $5,000 product/service, you just made $25,000. If you’re accustomed to making $10,000 to $20,000 a month from your remaining customer base, you can double your revenue that month only by selling 5% of your customers a more expensive product or service.

The key to making this work is building as much hype around it as you can ‘before’ the holidays by advertising just how scarce it is. You tell the world the minute it’s going to go live and prepare people. You’d say ‘Hey, have your credit cards ready, be ready for it, because you’re going to drop it on a specific date and time, and they’re going to sell out immediately.’

Then when you do, the moment you get your first sale, let everyone in your audience know that you now have four left, three left, two left, one left, sold out! Every time you do that, you’ll drive even more FOMO (fear of missing out), more scarcity, and more purchases.

Pro Tip 4: Free With Pre-Pay Strategy

Buy X. Get Y free. This is perfect for the holiday season, Black Friday sales, and special occasions.

The key to this is how insane you make the free product or service. If you’re giving away your core service, then assess what the highest margin service is that you have, and package that in a way that you can have people prepay to get X amount free, if it’s services. Or, buy X and get Y free.

It’s not even just buy one T-shirt, get a second T-shirt free. It’s buy one T-shirt, get ‘three’ T-shirts free. But, for most products and services, you can increase the price of the one they’re paying for. So if you want to have a level of service that you haven’t offered before, that you want to do specifically for the holidays, or a product you want to come out with, this is the perfect time to do it because no one had any comparison for the pricing.

For example, if you would normally sell shirts for $5 each, You might consider a promotion where if the customer buys one shirt for $10, they get two t-shirts for free. What essentially happens, is that you just made $10 by selling three shirts, which is really just like a 30% discount, not a huge deal. But the perception of how much more compelling, ‘get one to get more free than what you paid for’ is the tactical hook that drives the buying behavior.

While this tactic has been explained with two different physical product examples, this is actually even more deadly with services. But be careful because it can be abused, and then some people can become dependent on this.

It’s such a strong strategy because all of the cash is front-loaded. For example, if you have a recurring membership that’s $100 per month, it’s going to take you a year to get $1,200. But if you promote the offer, ‘You’ll give the customer the one-year membership for $600 for a one-time lump-sum payment, which is a 50% discount.

You want to make sure that you limit your downside, especially if you’re worried about too many people taking advantage of it, you can drive even more scarcity by limiting quantity.

This is a good idea for most holiday promotions, because one, you can just get your immediate cash injection without risking your business, allowing you to take some cash off the table. This particular strategy can work really well as a grand opening strategy, even though we’re suggesting this around the holidays. But if you wanted to cash flow the opening of a facility so you could cover all the costs of the place without even having to take capital out of your pocket, you just promote ‘For the first 50 people who sign up as patients/customers at my clinic/business, if they buy six, you’ll give them six.’

Again, you control the price. And you can control the service, which is a key part. For example, if you want to have this $100 a month as a standard service, you can consider bumping this price to $200 a month (as an example) for this promotion.

Pause. Don’t think you’re doing something unethical. To ensure solid ethics, you could add one to two other items to your offer that you wouldn’t normally do with your core service. They don’t cost you a lot, but it’s enough to differentiate the offer so that if/when a customer comes in and is paying $100 a month, this customer doesn’t get upset because you can clearly say ‘Well, that person doesn’t get these ‘other items’ that you’re getting for this promotion.

So far, every strategy you’ve read about today is essentially a gift that you can deliver to your customers. And you can actually use these strategies year-round. But they’re particularly powerful during the holidays.

Pro Tip 5: The M.A.G.I.C. Wrapping Paper

But now the key is how you want to wrap it. Because to be honest, you’re not going to change your entire business for the holidays just to make your offers sound different. But, you can make it ‘look different’ based on how you present it. And that’s where the magic wrapping paper comes in. Alex Hormozi calls this M.A.G.I.C. because it’s an acronym.

M is a ‘Magnetic’ reason why. Alright, this is key. In this particular case, the reason why is solved for you is because it’s the holiday season. The big reason why, is it’s Black Friday, and everyone expects that. But you can still use this same concept the rest of the year as well.

A, the second letter in M.A.G.I.C., is the ‘Avatar.’ You want your offer and promotion to actually say ‘who’ you’re targeting. You don’t want to just say that your promotion is available for everyone. You want to say ’It’s available for a local market, or somebody of a certain age group, or someone that has a specific interest. You want your targeted customers to think, ‘Oh, this is for me’ so that they’re more likely to pay attention.

G is for ‘Goal’, which is the ultimate outcome you want the customer to experience. What is the dream they envisioned in their minds that you can help them achieve or accomplish through the gift that you’re wrapping with this wrapping paper?

I is for a time ‘Interval’, which basically just says ‘when’ this person going to achieve their goal or dream outcome, or when they’re going to experience it.

C is the ‘Container’ word. This is when you say, blueprint, accelerator, program, launchpad, intensive, etc.. There’s a plethora of container words you can use to bucket all of the components that you’re trying to sell in one bundle.

If you wanted to promote an offer around stress, you could say,

‘Busy Mom’s 30-Day Relaxation Getaway For The Holidays.’

This becomes the naming convention that you use around the first four strategies featured in this article.

This M.A.G.I.C. naming strategy allows you to give the wrapping paper that you’re going to put on all of your promotions to get more people to want to buy your offer compared to your competitors.

About the author.

Brian Webb is a 22-year entrepreneur, private investor, business & profit growth mentor, a B2B marketer, and the host of the Business Growth Show podcast.

In addition to managing a growing portfolio of businesses, Brian is the CEO of the award-winning marketing and business growth consulting agency in The Woodlands, Texas (Greater Houston Metroplex), Whatbox Digital, LLC.

You can find Brian on Apple, Google, Spotify, Pandora, iHeartRadio, and Amazon. Brian’s writings have been published and featured on NBC, ABC, CBS, FOX, and MarketWatch, and has been approved as a Forbes Business Council member and content contributor.

You may also recognize some of Brian’s anchor clients like Coca-Cola, Comcast, Coldwell Banker, Entrepreneur’s Organization, Hospital Corp of America, and Karbach Brewing, to name a few.

 The holidays are upon us, and most businesses make more money in the last month of the year than they do any other month. If you own a business, or you work for a business, this is your opportunity to capitalize.

Pro Tip 1: The Loss Leader

What is a loss leader? A loss leader is where you sell a very well-understood product, but you sell it for significantly less than the price point the market would typically set. Essentially, you sell it at a loss. Why is this called a loss leader? The ‘leader’ part of it is that it brings (aka ‘leads’) people into the door. Most people realize that if you have a baby, you’re going to need to purchase diapers.

The highest percentage of the population who have babies, buy diapers. Sell ‘the thing’ that most people in your market understand what the price is, that almost all customers will buy so that you can bring them the door. If you have the cheapest diapers, shoppers are going to come in to buy those diapers from you.

On the other hand, shoppers might not know what the price is for all of the ancillary purchases they might make once they come into your store, regardless of whether you’re running a digital e-commerce store or a physical brick-and-mortar store.

Another product, nondrip bottles, for example, might have insanely high margins in markup compared to the diapers. And so trying to make one to two dollars more on the diapers, compared to making more money on the baby bottles, is where you can make up what you lost. But you make it up in significantly more profit and total units sold.

How do you use this for a Black Friday or a holiday promotion? Look at your list/inventory of products or services that you sell. So if you own a wedding business, there are different components to your services. For example, you may have a venue that you rent for receptions. That’s a component. You also have photography services, which is another component. You may rent out chairs, tables, linens, and flatware. You might offer DJ services, decorating, bartender services for the reception, and coordinator services for the wedding itself. There are multiple components to whatever it is that you sell, whether it’s services or products.

Many business owners might sell all these services as a bundle. It makes it challenging for other similar businesses to compete with you on price. But if you take out one of these services, like the wedding coordinator for example, and then announce that you’re going to make the wedding coordinator services 90% off. WOW! That’s a great deal.

Now you can promote this coordinator service at 90% off, which is what a Black Friday sale or huge holiday promo big bash would be. But your customers don’t just need a coordinator, right? They likely also need help with the food planning and working with a caterer, along with the other services you provide.

The main reason your customer came in doesn’t necessarily need to be the way you generate revenue. This is what the loss leader strategy is all about. This works for products, services, and even technology. Look at what you have, put it into an itemized list of all the products or services you could potentially market or advertise, and then peel off one of them for a loss leader promotion. This is often referred to as ‘splintering’ your offer. You then make an insane discount around that splintered product or service.

Even if you lose a little bit of money on this offer, you will make it up in the total amount of leads. The reason it’s so important to have a promotion going on during the holidays is that most businesses make more money in the last 45 days of the year.

That’s for two reasons. First, it’s because they advertise more. Second, it’s because people want to spend more. So if people are buying during that month, then that’s when you want to be selling even more.

Pro Tip 2: The Gift Card Strategy

What do gift cards have to do with Black Friday and holiday promotions? First, gift cards are one of the most lucrative products that you can sell. Did you know that Best Buy has an insanely low redemption rate? So when mom and dad get all the kids Best Buy gift cards, the percentage of people who actually spend the money is very low. Essentially gift cards are just a loan that a customer gives to a business. And the business just keeps the cash on their balance sheet, they can earn interest on those funds while they wait for customers to redeem it. And after a certain point of expiration, they can just keep all of the money without even providing any goods. People literally give you money for nothing.

If you have a brick-and-mortar location, you could offer $200 gift cards to your services; one purchase worth of services. So if you give out massages, or you have a membership to a facility, or you do cleanings, it doesn’t really matter what it is, but the gift card value is one unit’s worth. You do that dollar amount as a gift card.

The next step is to market to your existing customer and you say, ‘Hey, I’m selling these gift cards, but this offer is limited to two per person. Step three, you tell your customer that this is a $200 gift card, but you’re selling it for 90% (or perhaps 80%) off, whatever you choose.

So your $200 gift card is essentially $20, which is 90% off. Remember, you’re trying to get attention. Everyone else is doing Black Friday promos, and you need to break through the white noise. This is a great promotion. But here’s the catch.

These gift cards can only be used as gifts for friends and family, making them the ultimate stocking stuffer. You tell your entire client base that they can buy two of these gifts for other people and they get the credit for it being $200 because it’s a gift card. So imagine you open a gift and it says $200 on it. You’re both happy and impressed. The fact that grandma went to your business, she only paid $20 for it, but you don’t know that, nor do you really care.

The genius part of this strategy is that number one, this is an insanely good promotion. You’re going to get a lot of attention and a lot of people are going to want to buy it. Second, you’re actually going to get paid money for selling these gift cards. But here’s the secret. All of these gift cards represent NEW customers!

You’re going to ‘get paid’ to ‘get new’ customers. And you would probably give the services away for free anyway to get a customer. But rather than marketing and spending money to get someone to come in the door to try your stuff, you’re going to get paid to do it. Additionally, these are the highest quality customers because they’re essentially referrals. And referrals buy in higher rates of consumption.

The reason you limit 2 per customer is because it increases the perceived value. One of the important details to monitor is that when you make the sale, ask them who they’re going to give the gift card to, along with the contact information. You’re actually going to get these as leads. So, if for whatever reason, that person doesn’t redeem the gift card, you can follow up with the lead to bring them in.

And because you’ll have the contact information, you can do a three way intro with the customer who bought it and the prospect.

Limit this promotion to referrals of friends to prevent your customers from using the gift card for themselves, so they bring you more customers.

‘Executing effective marketing strategies is just like planting a tree. The best time to get started was twenty years ago. The second best time is today.’

Brian Webb

Pro Tip 3: High-Ticket Strategy

Look at the services you offer, and assess what the ‘ultimate’ version of your services might be; think 10X or 50X as expensive as what you would normally charge. (e.g. A complete transformation)

This works especially well with services. Let’s suppose that your normal client load is one hundred clients. You can’t manage more than that. Then, your marketing message identifies that you’re going to limit this promotion to 5% of your customer base. Whether you own a hair salon person, or you have a chiropractic practice, it doesn’t really matter. You set your limit accordingly.

Your marketing messaging says ‘Hey, I’m doing this ‘personal program’ that allows you to get more service.’ This might be 10X, 50X, or 100X of your normal price with massive scarcity. You limit it to 5-10% of your customers. Consider going with 5% if you’ve never done this before because you want to sell out. This is the entire point.

Perhaps the following year, you can bump it to 6-7% or so. If what you sell would normally be a $200 product or service, then your goal would be to sell an offer that’s between $2,000 and $20,000. This might sound like a huge price gap, and it is. But most customers are fractal. That means that it’s 80/20. 20% of your customers will spend five times more than the other 80% of your customers.

You can capitalize on that principle by making a product offer or a service package that people like that want to buy ‘because’ it’s scarce.

For example, if you have a hundred customers, and you sell five of those customers a $5,000 product/service, you just made $25,000. If you’re accustomed to making $10,000 to $20,000 a month from your remaining customer base, you can double your revenue that month only by selling 5% of your customers a more expensive product or service.

The key to making this work is building as much hype around it as you can ‘before’ the holidays by advertising just how scarce it is. You tell the world the minute it’s going to go live and prepare people. You’d say ‘Hey, have your credit cards ready, be ready for it, because you’re going to drop it on a specific date and time, and they’re going to sell out immediately.’

Then when you do, the moment you get your first sale, let everyone in your audience know that you now have four left, three left, two left, one left, sold out! Every time you do that, you’ll drive even more FOMO (fear of missing out), more scarcity, and more purchases.

Pro Tip 4: Free With Pre-Pay Strategy

Buy X. Get Y free. This is perfect for the holiday season, Black Friday sales, and special occasions.

The key to this is how insane you make the free product or service. If you’re giving away your core service, then assess what the highest margin service is that you have, and package that in a way that you can have people prepay to get X amount free, if it’s services. Or, buy X and get Y free.

It’s not even just buy one T-shirt, get a second T-shirt free. It’s buy one T-shirt, get ‘three’ T-shirts free. But, for most products and services, you can increase the price of the one they’re paying for. So if you want to have a level of service that you haven’t offered before, that you want to do specifically for the holidays, or a product you want to come out with, this is the perfect time to do it because no one had any comparison for the pricing.

For example, if you would normally sell shirts for $5 each, You might consider a promotion where if the customer buys one shirt for $10, they get two t-shirts for free. What essentially happens, is that you just made $10 by selling three shirts, which is really just like a 30% discount, not a huge deal. But the perception of how much more compelling, ‘get one to get more free than what you paid for’ is the tactical hook that drives the buying behavior.

While this tactic has been explained with two different physical product examples, this is actually even more deadly with services. But be careful because it can be abused, and then some people can become dependent on this.

It’s such a strong strategy because all of the cash is front-loaded. For example, if you have a recurring membership that’s $100 per month, it’s going to take you a year to get $1,200. But if you promote the offer, ‘You’ll give the customer the one-year membership for $600 for a one-time lump-sum payment, which is a 50% discount.

You want to make sure that you limit your downside, especially if you’re worried about too many people taking advantage of it, you can drive even more scarcity by limiting quantity.

This is a good idea for most holiday promotions, because one, you can just get your immediate cash injection without risking your business, allowing you to take some cash off the table. This particular strategy can work really well as a grand opening strategy, even though we’re suggesting this around the holidays. But if you wanted to cash flow the opening of a facility so you could cover all the costs of the place without even having to take capital out of your pocket, you just promote ‘For the first 50 people who sign up as patients/customers at my clinic/business, if they buy six, you’ll give them six.’

Again, you control the price. And you can control the service, which is a key part. For example, if you want to have this $100 a month as a standard service, you can consider bumping this price to $200 a month (as an example) for this promotion.

Pause. Don’t think you’re doing something unethical. To ensure solid ethics, you could add one to two other items to your offer that you wouldn’t normally do with your core service. They don’t cost you a lot, but it’s enough to differentiate the offer so that if/when a customer comes in and is paying $100 a month, this customer doesn’t get upset because you can clearly say ‘Well, that person doesn’t get these ‘other items’ that you’re getting for this promotion.

So far, every strategy you’ve read about today is essentially a gift that you can deliver to your customers. And you can actually use these strategies year-round. But they’re particularly powerful during the holidays.

Pro Tip 5: The M.A.G.I.C. Wrapping Paper

But now the key is how you want to wrap it. Because to be honest, you’re not going to change your entire business for the holidays just to make your offers sound different. But, you can make it ‘look different’ based on how you present it. And that’s where the magic wrapping paper comes in. Alex Hormozi calls this M.A.G.I.C. because it’s an acronym.

M is a ‘Magnetic’ reason why. Alright, this is key. In this particular case, the reason why is solved for you is because it’s the holiday season. The big reason why, is it’s Black Friday, and everyone expects that. But you can still use this same concept the rest of the year as well.

A, the second letter in M.A.G.I.C., is the ‘Avatar.’ You want your offer and promotion to actually say ‘who’ you’re targeting. You don’t want to just say that your promotion is available for everyone. You want to say ’It’s available for a local market, or somebody of a certain age group, or someone that has a specific interest. You want your targeted customers to think, ‘Oh, this is for me’ so that they’re more likely to pay attention.

G is for ‘Goal’, which is the ultimate outcome you want the customer to experience. What is the dream they envisioned in their minds that you can help them achieve or accomplish through the gift that you’re wrapping with this wrapping paper?

I is for a time ‘Interval’, which basically just says ‘when’ this person going to achieve their goal or dream outcome, or when they’re going to experience it.

C is the ‘Container’ word. This is when you say, blueprint, accelerator, program, launchpad, intensive, etc.. There’s a plethora of container words you can use to bucket all of the components that you’re trying to sell in one bundle.

If you wanted to promote an offer around stress, you could say,

‘Busy Mom’s 30-Day Relaxation Getaway For The Holidays.’

This becomes the naming convention that you use around the first four strategies featured in this article.

This M.A.G.I.C. naming strategy allows you to give the wrapping paper that you’re going to put on all of your promotions to get more people to want to buy your offer compared to your competitors.

About the author.

Brian Webb is a 22-year entrepreneur, private investor, business & profit growth mentor, a B2B marketer, and the host of the Business Growth Show podcast.

In addition to managing a growing portfolio of businesses, Brian is the CEO of the award-winning marketing and business growth consulting agency in The Woodlands, Texas (Greater Houston Metroplex), Whatbox Digital, LLC.

You can find Brian on Apple, Google, Spotify, Pandora, iHeartRadio, and Amazon. Brian’s writings have been published and featured on NBC, ABC, CBS, FOX, and MarketWatch, and has been approved as a Forbes Business Council member and content contributor.

You may also recognize some of Brian’s anchor clients like Coca-Cola, Comcast, Coldwell Banker, Entrepreneur’s Organization, Hospital Corp of America, and Karbach Brewing, to name a few.